Today you have at your finger-tips the ability to have your own TV show (You Tube / Facebook Live) or your own radio show (podcast) and create your own exclusive community (Facebook, LinkedIn, Twitter, Instagram) that allow you to interact with your customers on a business, personal and daily basis, whilst allowing you tools to make it easy for those customers to buy from you at a click on a button.
Easy right? Well sadly not, because those incredible tools of communication are freely available to everyone, and when there are people who are camera shy, who curl up in embarrassment at the sound of their own voice or just can’t grab the enthusiasm for social networking, then their business is a huge disadvantage.
Of course, there are ways around this, and by teaming up with a media agency that can most of these things in one fell swoop, you are back in the game. But now it’s at a cost to the business, and that cost can be in financial and reputational terms. In my experience, the vastness of digital media outlets available to any business means that any one single agency cannot be an expert in all of them, a bit like printing, no one print company can cover every possible way to print something.
What you need to understand first is where can your business make some wins when it comes to digital marketing. This will depend on a few factors, are you a B2B business or B2C? Is your product readily available or a bespoke order? Is your service an emergency one or one that schedules visits and so on?
What is your business trying to achieve? Are you just starting out or been going for many years and have never traded on line before? Do you have a successful business but are thinking about targeting a new sector to increase turnover? The list of variables is endless, but you need to really understand what it is you want from any marketing you do, whether that be digital or traditional, or you could end up with business you don’t want!
